Many companies try to "innovate, without actually defining what they mean innovation" when the term. "In fact, through innovation" You would be surprised at the number that we are the innovation team, I said to the people what can not the express. then spend time trying to understand the why their efforts the players seem to be ignored and those responsible for.
If you dare to utter the "word" Innovation in a meeting (or, more ambitious), itask for a definition of the word is found to be likely to achieve any kind of consensus is impossible. Everyone has a personal idea of what the innovation should not. It is often very difficult to strongly shake those beliefs, especially if you territory a program of innovation potential in their ventures.
I have seen the arguments on the subject go beyond the land itself for so long that sooner or later almost always someone suggests "we do not needDefinition, so let on you to him. "This is a mistake. Divergent views of most of what you are trying accessible in a program for almost a situation leads to innovation, where nothing is achieved at all.
Successful innovation teams to sign a definition that allows them possible to see things in a broader sense, but that is not so threatening to established industries. In my programs we have successfully used the following: Innovation"Anything that would not be achieved through normal processes of the business-as-usual." Is
This definition makes no provision for the volume or the degree of innovation that could be taken. The team is free to all that is not already under way to do elsewhere. The definition is a good balance between the flexibility to pursue new things, and make powerful parties do not feel the need to close the innovation programbefore it from the ground.
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