Virgin America, the California-based airline that is reinventing travel, took the top honors for the fourth consecutive year as ?Best Domestic Airline? in the prestigious Travel + Leisure World?s Best Awards readers? survey. The annual Travel + Leisure World?s Best Awards highlight the results of an impartial survey that captures the independent opinions of Travel + Leisure readers on their favorite travel experiences. In this 16th annual reader?s survey, airlines were rated independently by Travel + Leisure readers in four categories, including:? cabin comfort, in-flight service, customer service and value. The award results, including Virgin America?s fourth consecutive year ?Best Domestic Airline? win, were profiled on NBC?s TODAY Show and are currently featured TravelandLeisure.com/worldsbest.?
To thank its loyal flyers and celebrate its fourth consecutive year win, the airline today launches a Seven-hour ?Winning Streak? fare sale for travel between August 23, 2011 and October 5, 2011.
?We?re honored to have been named the best airline in America from Travel + Leisure?s readers every year since our launch,? said Virgin America President and CEO David Cush. ?There are many surveys that attempt to rank airline quality that are paid or that exclude non-public carriers, but this independent survey of thousand of readers confirms that we?re continuing to lead the U.S. industry in terms of value, while still exceeding the service expectations of even the most discriminating travelers. As we continue to grow and expand into major new markets, this win is also a credit to the dedication of our teammates ? who work every day to build a different kind of airline from the guest up.??
Since this marks the fourth win for Virgin America, the airline is inviting their Twitter followers to tweet a photo of their favorite things that come in fours using the #VX4TW hashtag. The top four photos will win a roundtrip flight on Virgin America.
With topnotch guest service, beautiful design and a host of high-tech amenities, Virgin America has captured a list of industry best-in-class awards since launching service in 2007. The airline offers unrivalled value with low fares and innovative features like touch-screen personal seatback entertainment, power outlets at every seat, mood-lighting and custom-designed leather seating with a deeper and more comfortable pitch. The Red in-flight entertainment platform offers 30 films, live and premium TV, interactive Google Maps, music videos, videogames, seat-to-seat chat, a 3000 MP3 library, a first-of-its-kind digital Shop section and an on-demand menu ? so guests can order a cocktail or meal from their seatback any time during a flight. In May of 2009, Virgin America became the first airline to offer in-flight internet on every flight. Virgin America also offers one of the largest selections of fresh menu items, with a focus on lighter, more health-focused options in keeping with the airline?s California roots. Virgin America?s in-flight and airport staff training includes a special focus on delivering concierge-like guest care.?
The Travel + Leisure award is the latest accolade for the young airline, which has been recognized repeatedly for its service. Virgin America has captured a string of industry best-in-class awards, including ?Best Domestic Airline? in Conde Nast Traveler?s 2008, 2009 and 2010 Readers? Choice Awards,? best-in-class in the 2008, 2009 and 2010 Zagat Global Airline survey and ?Best Domestic Airline? in Travel + Leisure?s 2008, 2009, 2010 and now 2011 World?s Best Awards. Earlier this year, the airline also took top honors for ?Passenger Service? in Air Transport World?s Industry Achievement Awards and ?Best Low-Cost Service? and ?Best Staff Service? among North American competitors in the 2011 World Airline Awards.?
The Travel + Leisure World?s Best Awards 2011 results, including the Top 100 Hotels Overall and Top 10 Cities Overall, are featured on travelandleisure.com/worldsbest now and in Travel + Leisure?s August issue, available on newsstands July 22. The top winners in each category will be honored at an awards ceremony on July 14 hosted by Editor in Chief Nancy Novogrod and VP/Publisher Jean-Paul Kyrillos at the new Mr. C Beverly Hills hotel in Los Angeles. Mr. C is the flagship west coast property of the new signature hotel brand from the fourth generation of the Cipriani family.
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