Tuesday, October 16, 2012

Christmas Comes Early | Allen's Blog - P. Allen Smith Garden Home

"What do you do every day?" It's a question I've been asked, always politely, throughout my entire career. And it is a fair question. Do I spend all my time in the garden, making recipes, or choosing paint colors? Do I have an army of workers running crazy while I sit back and drink hot cocoa? Do I spend one day a week writing, another filming, another speaking, and another managing my farm?

Honestly, it's a little bit of each of those (with the exception of the hot cocoa. In Arkansas there is a small window of time when it's cold enough to drink hot cocoa.). The average week involves all of those details, but usually there's a little something extra thrown into the mix.

Recently, it was shooting a commercial for my Holiday Collection with Berry Family of Nurseries. Filming is a part of daily life at the Garden Home, but we decided to rent out a studio for a new look for this commercial.

Here are a few things I learned about making commercials:

You have to take your shoes off when walking on an all-white set, otherwise you track dirt onto the set. If you do it correctly, though, the magic of television can turn an empty set into a fully decorated room in the snap of a finger.

It's better to just bring most of the shirts in your closet, because you never know what is "holiday appropriate," especially when it's still 80 degrees outside.

Even a small amount of greenery can get you into the Christmas spirit, especially when the greenery was flown in just that morning from the Cascade Mountains in western Oregon.

It takes a lot of people to make a commercial come together. Luckily, I've got a very talented crew.

Five hours, three cups of coffee, one rented studio, a dozen set changes, 10 different wreaths, and a crew of 8 people later, we had a commercial.

Well, let me rephrase that. We had the footage for a commercial, and now it falls to the editing team back at the office. And I will say this much- I can't wait to see what they produce.

Source: http://www.pallensmith.com/blog/holiday/christmas-comes-early

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