Advantages of Internet Marketing over Traditional Marketing ...

There are several reasons why the money used in Internet marketing has surpassed the money used on TV advertising and other traditional forms of advertising such as classified ads and ads on radio and these include:

Wide reach ? the greatest reason for marketers? attraction to Internet marketing is the fact that the Internet has a wider reach. Hundreds of millions of people around the world use the Internet every day and this means marketers have a larger market for their goods and services. TV, radio, and mail have a regional reach.

Convenience ? Internet marketing offers unparalleled convenience because you can advertise whenever you want, wherever you ware. More and more customers are buying goods and services because it is convenient to them.

Economic downturn ? another reason for the interest in Internet marketing is the global economic downturn that started in 2008. Online marketing, being recession-resistant for its high levels of accountability, means individuals, businesses, and organizations have not been affected and will not be affected by recession in the future. This has also led to the growth in online marketing revenues and the decline in TV advertising revenues and revenues from other traditional advertising methods.

Round the clock advertising ? Internet marketing is important since the Internet never closes. With TV and radio, advertisers can only afford a few minutes or even seconds and in most cases, the adverts are only broadcasted a few times in a day, which means less people get to see them.

PPC ? most Online marketers use PPC or pay-per-click. This means that adverts will always be available for people to click on them if they want something. Online advertising is also advantageous in that a marketer can have the same ad in different sites simultaneously.

Cost effectiveness ? Internet marketing is cheaper than traditional marketing. The rates charged for TV, radio, and newspaper classified ads are very high. There are online marketing methods such as email marketing and article marketing whereby you do not need to pay anything. Online advertising is also cheap because you do not have to employ a whole team of employees to develop and man the ads. The low costs mean it is possible for small companies to compete with larger multi-nationals.

Targeted audience ? online advertising is more targeted. This means that every cent you spend will add value to your advertising. Online marketing is targeted because only those who are interested in what you have to offer will click on the ads.

Monitoring ? with Internet marketing, it is possible to keep track of how well or how poorly they are doing. This is not always possible with TV, radio, and classified ads. There are several online ad marketing tools that record the number of people who view ads and which keep track of the items bought or requested.

Source: http://www.majon.com/blog/internet-marketing/2012/02/advantages-of-internet-marketing-over-traditional-marketing/

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