Publishers turn to digital business services to offset declining ...

News publishers have had to develop a number of new digital capabilities in recent years, such as online advertising, social media, search-engine optimization, email marketing, video production, Web design and mobile app development.

After making those investments, most find their online sales comparatively meager compared to print ad revenue, which is still declining.

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Source: http://www.sfnblog.com/advertising/2011/05/publishers_turn_to_digital_business_serv.php

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